UAlbert Einstein wakha wathi, “Ukuba bendinomzuzu omnye wokusindisa umhlaba, bendiya kuchitha imizuzwana engama-59 ndicinga nomzuzwana omnye ndicombulula ingxaki.” Ukusombulula nayiphi na ingxaki, kubalulekile ukucinga kakuhle.
Kukho imigangatho emine yenguboukupakishwaUyilo lokucinga olufuna ukuqwalaselwa nzulu: inqanaba lophawu, inqanaba lolwazi, inqanaba lomsebenzi kunye nenqanaba lokusebenzisana.
1. Inqanaba lophawu
Ukupakishwa kwempahlangumphathi obonakalayo wophawu. Ukupakishwa kweempawu ezifana neHermes, iChanel kunye neTiffany&co iyancomeka ngombala kunye neLogo.
Ngoyilo lokupakisha ukuze ube luphawu lopapasho, ukuphucula ukukhuphisana kwebrendi, ukomeleza iimpawu zemveliso, ukuseka umfanekiso weshishini. Isimboli esibonakalayo sophawu ludityanisiwe kuyilo lokupakisha ukuya kuthi ga kwinqanaba eliphezulu ukwenza uphawu olulodwa lobuntu, eliyindlela ebalulekileyo yokwenza nzulu imbonakalo yohlobo lwabathengi ngelixa kusahlula iimveliso ezikhuphisanayo.
2. Inqanaba lolwazi
Ulwazi ludibaniso lwendalo lweempawu zokuthengisa, ulwazi lokubhaliweyo, iipateni, imibala, iimilo, imathiriyeli kunye nezinye izinto ngokweenjongo ezahlukeneyo. Kuphela ngolwazi olucacileyo, umxholo oqhelekileyo, ukuze abasebenzisi bafumane ulwazi ofuna ukuludlulisela, kwaye bazimisele ukutsiba "kumgibe" wentengiso yakho.
3. Inqanaba lomsebenzi
Injongo yokuqala yeukupakishwakukukhusela iimveliso kunye nokuququzelela uthutho. Xa ukupakishwa kuyimveliso, kuya kuvuselela ukusetyenziswa. Ngaphezu koko, abathengi baya kuhlawulela ukupakishwa.
Yenza inxalenye yokupakisha yemveliso, ukupakisha kwenza imveliso ibe ngcono ukuyisebenzisa. Umzekelo:
Ipakethe yeHanger: Eli nqaku loyilo olusebenzayo sisisombululo esifanelekileyoukupakishwa kwempahlaezivenkileni, uthatha iimpahla zakho uzixhome ekhaya.
4. Inqanaba lokusebenzisana
Ukuyibeka ngokulula, ukupakishwa akufanele kube nemisebenzi kuphela, kodwa kunye namava kunye neemvakalelo, ukwenzela ukutsala abasebenzisi ukuba bahlawule ngakumbi ukupakisha.
a. Izivuseleli zeemvakalelo
Xa abathengi bechukumisa ipakethe, ubunjani kunye nomgangatho wepakethi unokuchongwa. Kukhetho lwemathiriyeli, iibrendi ezinkulu zikwanobuqhetseba obunzima
b. Indlela yokuvula
Ukupakishwa yidyasi yemveliso, indlela yokuvula linyathelo lokuqala emva kokuba umsebenzisi eyifumene, ukusebenza kakuhle kwendlela yokuvula kwanele ukuvumela abathengi ukuba bafumane ukuphishekela ukugqibelela kwe-brand.
c. Ukusebenzisana ngokweemvakalelo
Uphawu ludinga ukugxila kumvakalelo, ukudibanisa unikezelo lwendalo kunye nokusetyenziswa kwemiboniso kunye nezinye izinto ukunika ukupakishwa ixabiso eliphezulu leemvakalelo. Cinga ngokuziphatha komsebenzisi xa usebenzisa imveliso, ukuze umsebenzisi akwazi ukusebenzisana nokupakishwa.
Uyilo lokupakisha lwempahla luqeqesho olubanzi, ukuvavanya amandla ebhrendi, ukuqonda kubathengi, ukuqonda uphawu, ukugrumba okunzulu kwamanqaku okuthengisa, ukuqonda iimveliso, amandla okuqhuba iifonti, imifanekiso kunye nolwazi, amandla okwenza izinto ezintsha zokupakisha, inkqubo. isakhiwo kunye nomsebenzi, ukubonisa kunye nokukwazi ukuthengisa, njl. Ngoko ke, ukuyila ukupakisha akusiyo umfanekiso wesiphumo owenziwe kwikhompyutheni, kodwa imveliso ehamba kwi-psychology yabathengi kunye nemarike kwaye ekugqibeleni iqonda ixabiso lezorhwebo.
Cofa ikhonkco elingezantsi ukuze ufumane iimbono ezintsha zokupakishwa kwempahla.
https://www.colorpglobal.com/packaging-branding-solution/
Ixesha lokuposa: Jun-17-2022
