“Kutheni bonke abathengisi bempahla bengasebenzisi aba bathumeli?!?!” Ubhale u-@jamessterlingstjohn kwiposti ye-Instagram ka-2019. UJames uthenga kwi-intanethi kwi-brand yempahla yangaphandle ezinzileyo kunye neqabane lexesha elide le-LimeLoop i-Toad & Co, izikipa zendalo ezifika ngokupakishwa okanye abathumeli, njengoko ebhekisa. Emva koko wathatha le foto ngaphambi kokuba "i-unboxing" iodolo kunye nokubuyisela ipakethe enokuphinda isetyenziswe kwibhokisi yakhe yeposi, ilindele umphathi wendawo ukuba ayithathe.
Okona kuthe thaa uphawu ngokuzibandakanya kwabathengi bedijithali, iikhadibhodi zengqondo ezincinci kunye neengxowa zeplastiki ezinephepha lokuhombisa.Urhwebo lwe-E-commerce luya lusiba nobuchule.
Kithina, ukupakishwa okusebenzisekayo kwakhona kulungiselelwe uqoqosho lwe-e-commerce oludityanisiweyo kuba luhlakaniphile.Yeyethu kunjalo.Yiyo loo nto siza kuphelisa ezona ngcamango ziqhelekileyo malunga nendima yokupakishwa kwakhona ekuphuculeni amava omnichannel kwifashoni.
Ayilunganga.Inyaniso kukuba kuphela i-9% yokusetyenziswa okukodwa okupakishwayo kuphinda kusetyenziswe kwakhona.Umthengisi emva koko uhlawula ukuvelisa, ukugcina kunye nokuthumela ipakethe (kunokuba imveliso), eya kwindawo yokulahla inkunkuma.Umthamo omkhulu wokupakisha ophela ukusetyenziswa kanye nje kongamela inkqubo yethu yangoku yolawulo lwenkunkuma.Ukuthumela ngeenqanawa kwiibhokisi ezinokurisayiklishwa akugcinakali.
Ukupakishwa okuphinda kusetyenziswe kwakhona kuyindlela ezinzileyo.Inye yeepakethe zethu ezinokuthi zisetyenziswe kwakhona zingaphinda zisetyenziswe ukuya kumaxesha angama-200 xa kuthelekiswa namaxesha angama-5 ukuya kwe-7 kwibhokisi ebuyiselwayo (ukuba ayihlatywanga umhlaba). Oko kuthetha ukunciphisa iibhokisi zekhadibhodi ze-200 ngelixa usebenzisa ukunciphisa kunye nokuphinda kusetyenziswe ukuqhuba ngaphezulu. amava anxulumeneyo.
I-60% ukuya kwi-80% yabathengi bazimisele ukuhlawula ngakumbi ukupakishwa okuzinzileyo.Ukunyuka kweemfuno zabathengi kwiindlela ezizinzileyo zoshishino, ngokukodwa kwifashoni, kubangele isidingo sokwenza ngokukhawuleza.Kodwa ngokwenene, ukupakishwa okubonakalayo okuzinzileyo akuphumeleli ukwanelisa abathengi.Omnichannel Urhwebo lwe-e-commerce oluhlakaniphile - amava nawo awanako ukuphumelela ngeemodeli zeshishini elihambelanayo.
Okungalunganga kwakhona - ubuncinane sicinga njalo kwi-LimeLoop.Abathengi bachithe ubuncinane iiyure ezingama-60 ezigidi bebukela iividiyo ze-unboxing kumajelo asekuhlaleni, okwenza kube sisixhobo esithe ngqo kubathengisi ukuba bafumane kwaye bagcine abathengi.Xa uthenga kumthengisi, nokuba ngowokuqala okanye ixesha le-100, ukuphononongwa okubonakalayo kunye nokubhaliweyo kufuneka kuthathelwe ingqalelo, kwaye amava omthengi aguqukela ekwenzeni ngokwezifiso.
Umthengisi ke utyala imali ekupakishweni kwemveliso - umbono wokuqala. Kodwa ngokunyuka kweendleko zempahla ekrwada, abathengisi abaninzi bayasokola ukufumana ezi zinto zokupakisha xa amaxabiso ekhadibhodi enyuka ngexesha lobhubhane ngo-2021, esoyikisa amava omthengi kunokuba ayiphucule. utyalo-mali, ukuze iindleko zalo zangaphambili zibe phezulu. Kodwa ixabiso le-amortized overtime- yinto nje yokuba ukupakishwa ekugqibeleni kuyakuzihlawulela, kwaye ezinye.
Enyanisweni, abathengisi abayidingi i-customization yekhadibhodi ebiza kakhulu kwi-brand engagement.Ukuthunyelwa okuzinzileyo, njengokusebenzisa i-LimeLoop ukupakisha okuphinda kusetyenziswe, kukufumana abathengi, ukugcinwa kunye nokubandakanya. .
Ukusuka kwi-Baby Boomers ukuya kwi-Gen Z, i-85% yabathengi kwihlabathi jikelele baye baphendukela kwiindlela zokuthenga ezizinzileyo. Ke ewe, siphinde sakhetha ubuxoki kule nto. ukuziqhelanisa nale mfuno.Kungenjalo, ukuba abathengisi abaqalisi ukuthatha izisombululo “zeziqhamo ezijingayo”, banokushiyeka.
Njenge "isiqhamo esisezantsi", ukuhanjiswa okuzinzileyo kuya kwenza wonke umntu afune ukupakishwa okusebenzisekayo, ubuncinci kumava ethu.Kulula kakhulu ukusebenzisa, ngokuqinisekileyo kulula kunokuphula ikhadibhodi kwaye uzame ukulahla iveki nganye.Khumbula uJames?He wayesandula ukususa isikipa sakhe kwiphakheji, waphequlula ileyibhile yokuthumela ehlawulelwe kwangaphambili, kwaye wayibuyisela ipasile kwibhokisi yakhe yeposi, wayalela umphathi wasekhaya ukuba ayithathe, wayibuyisela iphakheji kwiziko lokuzaliseka.
I-LimeLoop idibanisa ukupakishwa okusebenzisekayo kunye nesoftware ukudala amathuba enkonzo yabathengi kunye nokubuyisela umva izinto, ukwenza lula ngakumbi amava omthengi we-omnichannel.Ukubuyisela kunokubuyiselwa kwiphakheji yokuqala abafike kuyo, kwaye idatha yokulandelela igranular inokukunika ingqiqo kuhambo lwephakheji nganye. iimpahla akunyanzelekanga ukuba ziye kwindawo yokulahla inkunkuma, kwaye abathengi akufuneki bafowune babuze, “Iphi ipasile yam?”
Kwi-LimeLoop, sikholelwa ekusebenziseni idatha ngokulungileyo, ukuqhuba ukuziphatha kwabathengi ngokusebenzisa iteknoloji, kwaye amava omthengi we-omnichannel akayi kuba nzima ngaphandle kwedatha elungileyo.Ngelixa ii-asethi ze-ESG kulindeleke ukuba zifikelele kwi-53 yezigidi zeedola ngo-2025, ukufumana idatha echanekileyo ayifuni enkulu. utyalo-mali lwetekhnoloji.Akukho blockchain okanye i-NFT apha.Kwimeko yethu yinzwa ye-BLE kunye ne-app.
Idatha eqokelelwe kwi-package nganye ye-LimeLoop ephinda isetyenziswe isetyenziselwa ukufikeleleka kunye nokulinganisa.Xa isetyenziswe kumanqaku abalulekileyo kwinkqubo ye-logistics, ukudibanisa amakhonkco okubonelela akufuneki ukuba kuhlawule abantu abaninzi kunye neplanethi. xa kuziwa ekuphuculeni amava abathengi.
I-Smart reusable packaging, njenge-LimeLoop, idibanisa ivenkile kunye namava e-e-commerce ngokusebenzisa idatha eyongezelelweyo - ukulandelela indawo yokubuyisela phambili kunye nokubuyisela umva ukuhanjiswa kwee-odolo zabathengi, oku kuthetha ukuba la mava asevenkileni aba likhaya njengoko abathengisi bemba nzulu. ukupakishwa smart.
I-platform ye-smart ye-LimeLoop ye-smart shipping idibanisa ukupakishwa kwakhona kunye neenzwa ezilula ukwenza i-lens yexesha langempela kwi-e-commerce experience ukusuka ekubuyiseleni.Oku kubonelela abathengisi ngeqonga elinamandla lokuqonda ngokufanelekileyo kunye nokunxibelelana nabathengi, ngelixa unikezela ulwazi oluyimfuneko ukwazisa. I-ESG kunye nezigqibo zekhonkco lokubonelela.
Ixesha lokuposa: Mar-24-2022
