Iindaba kunye neCofa

Ngophuhliso lweendlela ezintsha zokuthenga kunye nokusetyenziswa, urhwebo lwe-e-commerce luye lwaziwa njengendlela yokusetyenziswa okungenakunqandeka, kwaye ingxelo nganye yedatha yanele ukubonisa isabelo esikhulu semarike ye-e-commerce. Kwiimpawu kunye nabathengisi, lugqatso ukuya ezantsi.

Apha, Singathanda ukuthetha malunga nendlela yokwenza eyakhoukupakishwagqama kwishishini le-e-commerce, ngexesha lokuqala lokunxibelelana nabathengi.

1. Ukuphawula kuqala

Upakisho olukhoyo lwe-e-commerce, nokuba ziikhathoni okanye izincedisi zokupakisha, ubukhulu becala luprintwa ngesazisi sophawu lwe-e-commerce, ngokubanzi ngaphandle kwamagama aneenkcukacha kunye neendidi zemveliso. Iimveliso ezithengiswa nge-e-commerce, ngakumbi iimveliso zophawu, zineepakethe zazo.

Abathengi banokuchonga ngokuthe ngqo uphawu ngokupakishwa kwayo. Urhwebo lwe-Eukupakishwaukugqibezela ukukhuselwa kweempahla kunye nokuqatshelwa kophawu, ngumsebenzi ophambili ekufuneka uwugqibe.

Ulwazi lucacile, kwaye ibhokisi yokupakisha iqinile, engakhuseli kuphela iimveliso kakuhle, kodwa ikhuthaza i-brand kwaye iphucula ingcamango efanelekileyo yabathengi.

2. Ukugcina iindleko

Ngokumalunga noyilo, i-e-commerceukupakishwainokugcina iindleko ngokunciphisa indawo yokushicilela, ukuprinta okulinganayo kunye nokusebenzisa izinto ezikhaphukhaphu kunye nezokusingqongileyo.

Uninzi lwe-e-commerce packaging isebenzisa i-monochrome kunye nokuprinta kwendawo encinci, enokunciphisa ngempumelelo iindleko zokushicilela.

Ukuprintwa kwe-Symmetrical, oko kukuthi, amacala achaseneyo epakethe amkela uyilo olufanayo, olungagcini nje kuphela iindleko zokuyila, kodwa lwenza ukuba ipakethe ibe ntle kwaye igcwele, ukuze abathengi babone ulwazi olufanelekileyo kumacala amane.

Ukusetyenziswa kobunzima obulula kunye ne-eco-friendly materials akunakunciphisa kuphela uxinzelelo lokusingqongileyo, kodwa nokunciphisa iindleko ze-e-commerce.

3.Yandisa i-Advertising Carrier

Ukupakishwa kwe-e-commerce kwi-logistics kufuna izincedisi ezininzi ukugqiba, ezifana neteyiphu yokutywina, ukuzalisa iingxowa zomoya, iilebhile ze-waybill, njl njl. Ukupakishwa kwe-e-commerce elungileyo kufuna iseti epheleleyo yoyilo ukufezekisa umphumo wokugqibela wobuhle, ngoko ke ukupakishwa kwe-e-commerce. Uyilo kufuneka luthathele ingqalelo umthwali omtsha.

Okufana neempawu zebhrendi, imibuliso, iinkcukacha zoqhagamshelwano, njl. njl., zihlala ziprintwa kwiteyiphu yokutywina eqhelekileyo. Xa kuthelekiswa neebhokisi ezintle eziprintwe ngeteyiphu encamathelayo ziinkampani zokuhambisa ezicacileyo, iibhokisi ezineteyiphu yokuncamathela eyenzelwe yona inokufikelela ukuhambelana kokuqonda kwabathengi kwi-brand ye-e-commerce. Bahlala bebeka izitikha ezinemibuliso kunye neengcebiso kwiipakethe ukubonisa inkathalo yabo kubathengi kwaye bashiye umbono olungileyo kubo.

4. Ukuphucula ukusebenzisana

Amava ngamanye amaxesha akhuphisana ngakumbi kunenkonzo kunye nemveliso. Injongo yokuthengisa amava ayikokonwabisa abathengi, kodwa ukubabandakanya ngokusebenzayo.

Ngokungafani nokuthenga evenkileni, abakwazi ukuthetha omnye nomnye okanye amava ngomntu, umzekelo, abanako ukuzama iimpahla ngokukhawuleza. awukwazi ukungcamla ukutya ngoko nangoko. Ngenxa yoko, ukuthenga kwi-intanethi kuya kuba mnandi kakhulu. Ke ngoko, kuyilo lokupakishwa kwemveliso ye-e-commerce, amava abathengi kwinkqubo yokuthenga kunye nokusetyenziswa kufuneka aqwalaselwe ngokupheleleyo.

Oko abathengi bakubonayo kwi-intanethi ziimveliso ezibonakalayo kunye neepakethi ezingakwaziyo ukuhlangabezana neemfuno zabo zengqondo. Ngoko bahlala bejonge phambili ekufikeni, ngakumbi ngexesha lenkqubo yokufumana kunye nokuvula iphakheji. Ukupakishwa okulungileyo kuyilwe kuzisa amava achwayitisayo, njengokuvula iphakheji okanye ukongeza amakhadi okubulela.

Ngelizwi, i-e-commerce yokupakisha i-design kufuneka ikwazi ukukhusela iimpahla kakuhle, ukumisa umfanekiso we-brand ozimeleyo, ukufumana ibhalansi efanelekileyo phakathi kokukhusela kunye nokukhuthazwa. 

Cofa aphaUkuthetha ngeengcinga zakho zokupakisha ngoMbala-P, singathanda ukwabelana ngendlela esinokuyila nokukhuthaza ngayo ishishini lakho le-e-commerce.

Umbala we-e-commerceukupakishwaigxile ekuphepheni imiqobo yoyilo ebangelwa kuthutho, ukwandisa umda woyilo kunye nomsebenzi. Ukuzalisekisa uthumo lwentlalo lolondolozo lwamandla kunye nokusebenza okuphezulu ngelixa ugcina iindleko. Konke oku kuya kuzisa amava okuthenga afanelekileyo kunye amnandi kubathengi.