Kwishishini lefashoni, uphuhliso oluzinzileyo lubunjineli benkqubo, kungekuphela nje ukusuka kwizinto ezintsha, kodwa ikwaqulethwe kwinkqubo yokwenziwa kwemveliso kunye nendlela yokuqhuba ukukhutshwa kwekhabhoni ephantsi kwikhonkco lokubonelela, ukuseka izikhombisi ezahlukeneyo zoxanduva loluntu, kunye nokwakha. Iqela lobuchwephesha.Ewe, akwanelanga ukuba neqela leengcali kuphela. Uphuhliso oluzinzileyo kufuneka lusekwe kwaye lusetyenziswe ngokwefilosofi yeshishini lobuchule benkampani, kubandakanya neenqobo zenkampani zophuhliso lwexesha elizayo, kubandakanya abasebenzi kunye namahlakani ukuseka ngokudibeneyo isivumelwano kunye nokuphunyezwa ngokuthe ngcembe ngentsebenziswano.
Ekubeni ukuzinza akunakwenziwa lishishini elinye, umntu omnye okanye iqela elincinci, nayiphi na imveliso eyenziwa yi-fashion industry iya kubandakanya iingxaki zexesha elide kwi-chain chain, ngoko ke amashishini afuna indlela yokucinga ecwangcisiweyo kunye epheleleyo. .Ayingobayili nje abazimeleyo abathatha amanyathelo okuzinza. Nditsho neenkampani ezifana ne-H&M zenze uzinzo njengeyona nto iphambili yophawu lwayo njengengxilimbela ekwifashoni ekhawulezayo kwihlabathi liphela. Ke, yintoni esemva kolu tshintsho?
Izimo zengqondo zabathengi kunye neendlela.
Abathengi baqhele ukuthenga into abayifunayo ngoqwalaselo oluncinci kakhulu kwiimpembelelo ezibanzi ezinokubakho.Zisetyenziselwa imodeli yefashini ekhawulezayo, eqhutywe ngakumbi ngokunyuka kweendaba zoluntu. Abaphembeleli befashoni kunye nokuphuma kwefashoni kukhuthaza ukuthengwa kwempahla eninzi kunanini na ngaphambili.Ngaba olu nikezelo luhlangabezana nemfuno okanye unikezelo oludala imfuno?
Kwakukho umsantsa omkhulu phakathi kwezinto abathengi abafuna ukuzithenga kunye nezinto abazithenga ngokwenene, kunye nabathengi bathi baya kuthenga iimveliso ezizinzileyo (i-99 ekhulwini) ngokubhekiselele kwizinto abazithengayo (i-15-20 ekhulwini). Uzinzo lubonwa njengento engenamsebenzi yokubeka uphawu ngokuqinisekileyo engafanelanga ukukhuthazwa ngaphambili.
Kodwa umsantsa ubonakala ucutheka. Njengoko abathengi beqonda ngakumbi ukuba iplanethi ingcoliseka ngakumbi, ishishini lefashoni kufuneka lijamelane notshintsho. Ngotshintsho lwentengiso enkulu kunye ne-e-commerce, abathengi batyhala utshintsho, kubalulekile ukuba iibrendi ezifana ne-H&M zihlale inyathelo elinye phambili.Kunzima ukutsho ukuba uguquko lutshintsha imikhwa yokusetyenziswa, okanye imikhwa yokusetyenziswa ikhuthaza inguqu yeshishini.
Imozulu inyanzelisa utshintsho.
Inyaniso yeyokuba ngoku kuye kwaba nzima ukungahoyi iziphumo zokutshintsha kwemozulu.
Kwinguqu yefashoni, yile mvakalelo yongxamiseko ephakamisa nakuphi na ukutyhala ukuzinza. Imalunga nokusinda, kwaye ukuba iimveliso zefashoni aziqali ukusebenza ukunciphisa impembelelo yazo embi kokusingqongileyo, zitshintshe kakhulu indlela ezisebenzisa ngayo izixhobo zendalo, kwaye zakhe uzinzo kwiimodeli zabo zoshishino, ziya kuncipha kungekudala.
Ngeli xesha, iFashion Revolution's “Fashion Transparency Index” sibonisa ukunqongophala kokubonelela ngokuNgafihlisi kwiinkampani zeFashion: Phakathi kwefashoni enkulu yehlabathi kunye neemveliso zentengiso ngo-2021, i-47% ipapashe uluhlu lwababoneleli benqanaba loku-1, abangama-27% bapapashe uluhlu. ababoneleli benqanaba lesi-2 kunye nenqanaba lesi-3 lababoneleli, ngelixa li-11% kuphela elipapashe uluhlu lwababoneleli bempahla ekrwada.
Indlela eya kuzinzo ayigudi. Imfashini isenendlela ende yokufezekisa uzinzo, ukusuka ekufumaneni ababoneleli abafanelekileyo kunye namalaphu azinzileyo, izincedisi, kunye nokunye okunjalo, ukugcina amaxabiso ahambelanayo.
Ngaba uphawu luya kuphumelela ngokweneneUphuhliso oluphathekayo?
Impendulo ithi ewe, njengoko kubonisiwe, iibrendi zinokwamkela uzinzo kumlinganiselo omkhulu, kodwa ukuze olu tshintsho lwenzeke, iibrendi ezinkulu kuya kufuneka zidlulele ngaphaya kokulungelelaniswa kweendlela zazo zemveliso. Ukucaca okupheleleyo kubaluleke kakhulu kwiimpawu ezinkulu.
Ikamva lophuhliso oluzinzileyo lwefashoni linxulumene nokutshintsha kwemozulu yehlabathi. Kodwa indibaniselwano yolwazi olwandisiweyo, uxinzelelo lwabathengi kunye ne-activist kwiimpawu, kunye notshintsho lomthetho luvelise uluhlu lwezenzo. Abo baye benza iyelenqe lokubeka iimpawu phantsi koxinzelelo olungazange lubonwe ngaphambili. Le asiyonkqubo ilula, kodwa yileyo ishishini elingasayi kuyihoya.
Khangela ukhetho oluzinzileyo kuMbala-P apha. Njengezixhobo zempahla yefashoni kunye nekhonkco lokupakisha, singasikhuthaza njani isisombululo sophawu kunye nokwenza ezethu iinzame zophuhliso oluzinzileyo ngaxeshanye?
Ixesha lokuposa: Jul-28-2022
