Emva kokuvula kwindawo yeofisi endala kwiSitrato saseLafayette eNew York, ababaninzi ababenokucinga ukuba i-brand yempahla yesitalato i-Supreme iya kukhula ibe yi-global force.Nge-aurora yayo yendalo epholileyo engapheliyo kwiminyaka edlulileyo, i-Supreme ivelise ezinye iziqwenga ezingapheliyo kunye nezikhunjulwayo. Uninzi lwezi ziqwenga ziyinxalenye yomzamo wentsebenziswano oqhubekayo we-Supreme, apho nawuphi na umlandeli we-brand uyazi ngayo.
Phantse iminyaka engama-30 yeekhathalogu ezinzulu, iSupreme ivelise intsebenziswano ecacileyo kwixesha elidlulileyo, esebenza nabantu abadumileyo kwifashoni, indlela yokuphila, kunye nayo yonke eminye imveliso esinokucinga ngayo. abalandeli be-Supreme, ngoko ke sigqibe kwelokuba siphinde sibuyele esibathandayo xa kufikwa kwezinye zentsebenziswano ezimangalisayo ze-brand.Ke yitshixe apha kwaye ufumanise iinketho zethu eziphezulu!
Uluhlu lwethu beluya kuba phi ngaphandle kwentsebenziswano ye-Supreme ephezulu kakhulu? Ngo-2017, uPhakamileyo wothuse ihlabathi ngokubhengeza ingqokelela enkulu kunye nendlu yefashoni yaseFransi uLouis Vuitton.
Le ngqokelela ibandakanya izinto eziphantse zibe ngama-50, ukusuka kwizinto ezisisiseko zewadilophu ezifana neebhatyi, iihoodies, neet-shirts ukuya kwizinto zodidi oluphezulu ezifana nempahla yokulala, iingubo, nemiqamelo. umbala.
Le ngqokelela iquka Louis Vuitton Malle Courier 90 imithwalo. Kuphela ezi ziqwenga ezithathu zaziwa ukuba zikhona kwaye zifumaneka kuphela kubathengi abaninzi abathembekileyo Louis Vuitton.Omnye wabo wade wathengisa nge-125,000 yeedola (£92,256) eChristie ngo-2017, isenza iSupreme's best-selling of all time.Check out "Eyona nto ixabisa kakhulu iPhakamileyo eyake yenziwa" ukongezwa okumangalisayo.
Phantse iminyaka emihlanu, nganye yezi ziqwenga ithathe amaxabiso aphezulu athengiswa ngeenkwenkwezi kwiimarike nakwiindawo zefandesi. Kuya kuhlala kubonwa ukuba ezi zimbini ziya kusebenzisana kwakhona, kodwa sinokuqiniseka ukuba ziya kuzisa ilizwe lefashoni emadolweni. okwesibini.
Kanye xa abalandeli abathembekileyo bolu hlobo babeqala ukuthandabuza umgangatho we-Supreme's 2022 enikezelayo, uphawu lwaphuma kwenye yezona zinto zimangalisayo zentsebenziswano ukuza kuthi ga ngoku.NgoMatshi ka-2022, oPhakamileyo uye wabambisana ne-Bhritane engaqondakaliyo ye-haute couture brand uBurberry ukusungula i-brand. ingqokelela yempahla kunye nezincedisi.
Ibandakanyiwe ekukhethweni, sabona yonke into ukusuka kwi-shearling-neck down iibhatyi ukuya kwibhokisi ye-logo tees kunye neehoodies, kunye neesuti zokugijima ezihambelanayo, uninzi lwazo lwalunxibe isiginitsha ye-Burberry Nova Check print.I-beige shades eqhelekileyo, exhaswa yi-shades ye-blue blue kunye nepinki. , bonelela ngohlaziyo lwangoku kwezinye zezona ndlela zibalaseleyo zophawu lwaseBritane.
Ukongeza kwimpahla, siphinde sabona izixhobo ezimbalwa, kubandakanya iminqwazi yebhakethi, iminqwazi eneziqwenga ezi-6, kunye nedekhi yebhodi yokutyibiliza, nganye inxibe (uyithekelele) ipateni yeplaid eyi iconic.
Kwiminyaka esibhozo emva kokuba iSupreme yasekwa, sabona iqela lemveliso kunye nesigebenga sempahla yezemidlalo i-Nike. Ukuqhubeleka ngokuphehlelelwa kweyona nto intsha ye-skateboard ye-Nike, i-Nike SB, i-brand yase-Beavertown idibene ne-Supreme kuguqulelo lwentsebenziswano yesimbo esitsha se-SB Dunk. .
Olu khululo lwamva nje lufumaneka ngemibala “yesamente emhlophe” kunye “nesamente emnyama”, kunye noshicilelo olulinganiselweyo lwezibini ezingama-500. Umntla wesimbo ngasinye usongelwe kushicilelo lwendlovu ye-Nike, ngokumangalisayo efana nombala we-Air Jordan 3 owaqala kudala.Kwakhona, abamhlophe bane-bluish tinge, ngelixa abamnyama beza ngokungafaniyo nobomvu obunzulu.
Okwangoku, ngaphandle kokuba uzimisele ukukhupha iirandi ezinkulu, akukho modeli inokumelana nayo. Bobabini abamnyama nabamhlophe ngoku banelona xabiso liphantsi lokubuza elingaphezulu kwe-5000 yeedola kwiziza ezifana neStockX, zibenza enye yezona zifunwa kakhulu- emva kwentsebenziswano ye-Nike SB yexesha lonke.
Ufumana ntoni xa udibanisa enye yeemodeli zekatala ezidumileyo kwihlabathi kunye neyona mpahla inkulu yesitalato kwixesha lonke?Iqhekeza lomqokeleli libonakala liyimpendulo.Ngo-2017, umenzi womculo oPhakamileyo nodumileyo uFender wadibana ukuvelisa. uthotho lwe-Stratocasters ezilinganiselweyo ezilungele nakuphi na ukuxinana okulungileyo emculweni.
Isiginkci ngokwaso sinophawu lwesiginitsha sophawu lweStratocaster kwaye silawulwa ngumhlophe ukuchasanisa nelogo yebhokisi ebomvu yeSupreme edumileyo kumzimba.Le ikatala nayo iza netyala lesiko, intambo kunye neepeki.
Ngelixa uninzi lwezigigatha mhlawumbi azinakuze zidlalwe, awunakunceda kodwa ucinge ukuba zinkulu kangakanani na igumbi lokuhlala, ke le yintsebenziswano ngokwenene enomtsalane kuthi sonke.
Ngoku, ngelixa sinokuthetha ngokulula malunga nezongezo zakutsha nje kobambiswano, kuya kuba bukrwada ukungahoyi ikhathalogu epheleleyo yobudlelwane beSupreme kunye neStone Island.Ngaphambi kwentsebenziswano yayo yokuqala ngo-2014, iStone Island yayiluphawu olwalukho (kwaye lusenjalo nangoku. ) ngokwendalo kwibhola ekhatywayo eqhelekileyo kunye noSuperman, kodwa le ntsebenziswano yokuqala yanceda ukuba uphawu luzinzise kuluntu lwesitrato.
Ukusukela kwintsebenziswano yabo yokuqala, senze intsebenziswano ezisixhenxe ezahlukeneyo, nganye inoluhlu lwezoyilo ezitsha kunye neesilhouettes.Iingqwalasela ezibalaseleyo zengqokelela ziquka idyasi ephendula ubushushu esuka kwi-SS16, iStampato yeentyatyambo ezantsi ibhatyi esuka kwiFW17 kwaye, kunjalo, Ipaki ye-SS22 yefaux ebuyiselwa umva.
Ngobudlelwane obuluqilima kunye noluqinileyo, oPhakamileyo unokuphinda impumelelo efanayo yonyaka njengeempawu ezifana neNorth Face, kunye neStone Island siqhubela phambili, ehlala ilithemba elinomdla kwabaninzi.
Ukuthetha ngeNorth Face, kulungile kuphela ukubandakanya ubudlelwane beempawu ekwabelwana ngazo phakathi kweebrendi ezimbini kolu luhlu. Ukuthandana ukuya kuthi ga kwi-FW07, i-Supreme x The North Face ivelise uluhlu olubanzi lwezinto ezithengiswayo, kunye nokukhutshwa okutsha phantse minyaka yonke. (okanye ngaphezulu) ukusukela ngoko.
Ngoku kunyaka wayo wama-20, i-Supreme x Ingqokelela yobuso baseNyakatho inikeze ukhetho olubanzi lweempahla zangaphandle kule minyaka idlulileyo kwaye ayibonakali inazo naziphi na izicwangciso zokuyeka.Ezinye zeentandokazi zethu ziquka "Ngayiphi na indlela efunekayo" i-Nupste jacket evela. I-FW15, iStatue of Liberty Mountain ibhatyi esuka kwi-FW19, kunye nebhatyi yoshicilelo yemephu yehlabathi evela ku-SS14.
Ukuthathela ingqalelo zombini eziPhakamileyo kunye noBuso obuseMantla ziibrendi eziphantsi kweVF Corporation, asikwazi ukubona ezi nzame zentsebenziswano zoma nangaliphi na ixesha kwakamsinya, kwaye ngokuqinisekileyo sonwabele elandelayo.
Ixesha lokuposa: May-30-2022
